Brand Development
and Strategy
Your brand strategy is the foundation of your organisation’s marketing activity. It encompasses your mission, vision, and values and the manner in which your organisation and services or products are perceived. As part of this service we will:
1. Audit your brand, in order to determine your identity, equity and positioning (inclusive of competitor study and researching current and potential clients)
2. Conduct an interactive workshop wherein we can calibrate your aspirations, positioning and passion.
3. As relevant, we will also include training services to explain the nuances of your brand to your team and/or organisation.
Marketing
Strategy
Your marketing strategy is the overall game plan of your business. It is focused at growing your business by growing your clientele while also retaining existing customers. It is built based on your company’s DNA, key messages, consumer demographics and other such high-level elements. This includes:
• An analysis of your existing marketing strategies (where applicable), and a study of the market and current trends.
• An interactive discussion to understand your overall business plan and budget.
• Development of a high-level marketing strategy that takes into account your aspirations for your business and charts out the way forward for your organisation.
Communication
Strategy
Your communication strategy is what sets you apart from your competitors and builds a lasting relationship with your audience. A well-developed communications strategy is designed to help you and your organisation communicate effectively, while meeting core objectives. This service includes:
• Developing your communication goals based on your core objectives.
• Honing in on your target audience, and understanding how (and where) to connect with them.
• Building a robust communication plan, that takes care of all your communications needs both internally as well as externally.
Marketing and
Brand Management
Strategic and tactical in nature, this employs the theories of the marketing mix, to build and market your brand, thereby growing and building your business.
This is an add-on to the brand and marketing strategy packages and works as retainer-based service. It includes:
• Designing and implementing a customised tactical marketing plan based on your marketing strategy. This will be based on your business’s requirements and goals, and will include long-term and short-term ATL, TTL and BTL marketing activities and campaigns.
Social Media
Strategy
That social media is an effective and powerful tool, to help accelerate the growth of your business, is a known fact. However, as with all aspects of marketing, merely being present on a social media platform isn’t going to suffice. In order to use this medium to its full potential, it is necessary to proceed with a strategic plan. Based on your business requirements and overall strategy, we will suggest apt platforms, devise tactics and help you implement them.
Instagram
Strategy
We provide 1:1 sessions that are suitable for entrepreneurs or small businesses. The sessions are personalised to your requirements and are perfect for those seeing additional support or clarity with respect to Instagram. Each session includes:
• A 60-minute call where we walk you through important aspects that are crucial for your success on Instagram and solve any issues you’re facing.
• Customised tactics and a plan to grow your presence on the platform. This will include tips on improving content, increasing engagement and growing organically.
• A post-session playbook that contains notes from the strategy session as well as our tips and recommendations.
Additional support
for Instagram
If you’d like accountability and support that spans over a longer period, then our Instagram Strategy Deep-Dive Sessions are perfect for you. This plan is built is customised to your requirements, and includes support on developing goals, planning a content calendar, and auditing your Instagram account, in addition to everything listed above in the Instagram Strategy package.
